I’m a product designer, mentor, and growth strategist who helps mission-driven teams turn insights into digital experiences that convert, retain, and scale.

I studied PR and advertising at Chapman University (yes, in the film school), then launched my career in boutique marketing and event agencies in LA working on custom campaigns for brands like Honda and Nestlé. I wore many hats: copywriter, graphic designer, social media strategist, deck builder, and even event producer. This was pre-AI, so I wrote every social post myself… and rewrote them until they sang.

Eventually, the content grind wore thin, and I pivoted into UX. I completed a full-time bootcamp and never looked back, designing at Omaze, then Therabody, then Gusto. These days, I work independently with startups and small businesses, bringing a mix of craft, strategy, and growth thinking to each project.

Outside of work, I’m a certified arts & crafts nerd. You’ll often find me deep in a coloring book. I’m also a huge fan of live entertainment (concerts, comedy shows, theater, and more), and I take my playlist curation very seriously. I live for a good no-skip playlist.

If you work with me, expect thoughtful questions, intentional design, and maybe a surprise Luna 🐕 appearance on our calls.