hi, i'm jess 👋
hi, i'm jess 👋
I’m a digital product designer who blends UX craft with growth strategy.
I’m a digital product designer who blends UX craft with growth strategy.
I’m a digital product designer who blends UX craft with growth strategy.
I help startups and small businesses design user-centered solutions that drive real results.
I help startups and small businesses design user-centered solutions that drive real results.
I help startups and small businesses design user-centered solutions that drive real results.
I help startups and small businesses design user-centered solutions that drive real results.
Illustration by The Lucy & Lola team
Redesigning profiles to boost retention and revenue
Helped customers track entries and donation impact—resulting in a 40% increase in sign-ins and $580K in new revenue in just two months.
Sign-up/Sign in increase
+40%
Revenue increase
+$580k
Boosting Gusto's signup funnel via iterative testing
Introduced a password-free lead form and tailored content, increasing visits converting to leads by 15% and boosting sign-ups by 25%.
Visit-to-lead CvR
+15%
Sign-up increase
+25%
Optimizing Therabody's PDP for conversion
Used lightweight A/B testing to increase product page conversion rates by up to 22%—without bloating engineering timelines.
Product Page CvR
+22%
Revenue per visitor
+30%
Redesigning profiles to boost retention and revenue
Helped customers track entries and donation impact—resulting in a 40% increase in sign-ins and $580K in new revenue in just two months.
Sign-up/Sign in increase
+40%
Revenue increase
+$580k
Boosting Gusto's signup funnel via iterative testing
Introduced a password-free lead form and tailored content, increasing visits converting to leads by 15% and boosting sign-ups by 25%.
Visit-to-lead CvR
+15%
Sign-up increase
+25%
Optimizing Therabody's PDP for conversion
Used lightweight A/B testing to increase product page conversion rates by up to 22%—without bloating engineering timelines.
Product Page CvR
+22%
Revenue per visitor
+30%
Redesigning profiles to boost retention and revenue
Helped customers track entries and donation impact—resulting in a 40% increase in sign-ins and $580K in new revenue in just two months.
Sign-up/Sign in increase
+40%
Revenue increase
+$580k
Boosting Gusto's signup funnel via iterative testing
Introduced a password-free lead form and tailored content, increasing visits converting to leads by 15% and boosting sign-ups by 25%.
Visit-to-lead CvR
+15%
Sign-up increase
+25%
Optimizing Therabody's PDP for conversion
Used lightweight A/B testing to increase product page conversion rates by up to 22%—without bloating engineering timelines.
Product Page CvR
+22%
Revenue per visitor
+30%
Redesigning profiles to boost retention and revenue
Helped customers track entries and donation impact—resulting in a 40% increase in sign-ins and $580K in new revenue in just two months.
Sign-up/Sign in increase
+40%
Revenue increase
+$580k
Boosting Gusto's signup funnel via iterative testing
Introduced a password-free lead form and tailored content, increasing visits converting to leads by 15% and boosting sign-ups by 25%.
Visit-to-lead CvR
+15%
Sign-up increase
+25%
Optimizing Therabody's PDP for conversion
Used lightweight A/B testing to increase product page conversion rates by up to 22%—without bloating engineering timelines.
Product Page CvR
+22%
Revenue per visitor
+30%
Let’s work together
Let’s work together
Let’s work together
Get strategic UX & product design,
Get strategic UX & product design,
Get strategic UX & product design,
without the agency price tag.
without the agency price tag.
without the agency price tag.
I help teams improve their digital products through practical, impactful design rooted in data, behavior, and business goals.
I help teams improve their digital products through practical, impactful design rooted in data, behavior, and business goals.
Transform your digital product with expert UX design. I help startups and small businesses create seamless, user-friendly digital experiences.
Who's that girl? It's Jess 🎶
I’m a product designer, mentor, and growth strategist
I’m a product designer, mentor, and growth strategist
I’m a product designer, mentor, and growth strategist
INTJ
Leo
Enneagram 5
I help mission-driven teams turn insights into digital experiences that convert, retain, and scale.
Dog mom to Luna, my best friend and frequent Zoom cameo
Denver-based, LA-raised, East Coast born
I help mission-driven teams turn insights into digital experiences that convert, retain, and scale.
Dog mom to Luna, my best friend and frequent Zoom cameo. Denver-based, LA-raised, East Coast born.
I help mission-driven teams turn insights into digital experiences that convert, retain, and scale.
Dog mom to Luna, my best friend and frequent Zoom cameo. Denver-based, LA-raised, East Coast born.
My approach
My approach
My approach
I blend UX thinking with product strategy to design scalable solutions that:
Solve real user needs
Align with business goals
Are built to last, not sit in Figma
No fluff. No over-design. Just thoughtful, tested solutions that work.
I blend UX thinking with product strategy to design scalable solutions that:
Solve real user needs
Align with business goals
Are built to last, not sit in Figma
No fluff. No over-design. Just thoughtful, tested solutions that work.
I blend UX thinking with product strategy to design scalable solutions that:
Solve real user needs
Align with business goals
Are built to last, not sit in Figma
No fluff. No over-design. Just thoughtful, tested solutions that work.
Good design builds trust.
Strategic design beats over-design.
Done > perfect
Don't design in a vacuum
My design process
My design process
My design process
Understand and align
I don’t just ask questions—I ask the right questions. I dig into user psychology, business constraints, team dynamics, and market signals to uncover what’s really going on. I turn scattered insights, fuzzy ideas, and half-baked goals into clear, focused direction. If a brief doesn’t exist, I’ll help build it. If the strategy is murky, I’ll clarify it. That’s where the work really starts.
I don’t just ask questions—I ask the right questions. I dig into user psychology, business constraints, team dynamics, and market signals to uncover what’s really going on. I turn scattered insights, fuzzy ideas, and half-baked goals into clear, focused direction. If a brief doesn’t exist, I’ll help build it. If the strategy is murky, I’ll clarify it. That’s where the work really starts.
I don’t just ask questions—I ask the right questions. I dig into user psychology, business constraints, team dynamics, and market signals to uncover what’s really going on. I turn scattered insights, fuzzy ideas, and half-baked goals into clear, focused direction. If a brief doesn’t exist, I’ll help build it. If the strategy is murky, I’ll clarify it. That’s where the work really starts.
Design and collaborate
I move from strategy to systems with speed and intention. Every screen I design is grounded in business goals, user insights, and practical constraints. I prototype early, annotate clearly, and structure files so cross-functional teams can easily follow along. I believe in collaboration that’s honest and proactive, not just checking a box. You’ll always know why I made a design decision, not just what I did.
I move from strategy to systems with speed and intention. Every screen I design is grounded in business goals, user insights, and practical constraints. I prototype early, annotate clearly, and structure files so cross-functional teams can easily follow along. I believe in collaboration that’s honest and proactive, not just checking a box. You’ll always know why I made a design decision, not just what I did.
I move from strategy to systems with speed and intention. Every screen I design is grounded in business goals, user insights, and practical constraints. I prototype early, annotate clearly, and structure files so cross-functional teams can easily follow along. I believe in collaboration that’s honest and proactive, not just checking a box. You’ll always know why I made a design decision, not just what I did.
Test and adapt
My work doesn’t have to stop at the handoff. I validate designs through experimentation, testing, and ongoing iteration. Whether it’s an A/B test, a usability study, or post-launch analysis, I believe in learning fast and improving faster. I’m not afraid to change direction when the data demands it. I make sure insights feed directly into the next round of work.
My work doesn’t have to stop at the handoff. I validate designs through experimentation, testing, and ongoing iteration. Whether it’s an A/B test, a usability study, or post-launch analysis, I believe in learning fast and improving faster. I’m not afraid to change direction when the data demands it. I make sure insights feed directly into the next round of work.
My work doesn’t have to stop at the handoff. I validate designs through experimentation, testing, and ongoing iteration. Whether it’s an A/B test, a usability study, or post-launch analysis, I believe in learning fast and improving faster. I’m not afraid to change direction when the data demands it. I make sure insights feed directly into the next round of work.
Voice
Voice
Explore my articles, talks, and thoughts on design, growth, and strategy.
Explore my articles, talks, and thoughts on design, growth, and strategy.
Explore my articles, talks, and thoughts on design, growth, and strategy.
Published in Bootcamp · 4 min read · Jan 8, 2025
Published in Bootcamp · 4 min read · Dec 20, 2024
Designlab Webinar · September 2024
Designlab Webinar · April 2023
Published in Bootcamp · 2 min read · Aug 12, 2022
Published in UX Collective · 4 min read · Dec 2, 2019
What people have said
What people have said
What people have said
“Her passion for the customer and solving real problems is palpable. She embraces positivity and an open mind throughout changes and challenges.”
Design Manager
“Her design [was] complex, impactful, but also modular. There were many stakeholder changes and requirements and she quickly iterated... making it easy for me to code the logic.” -
Software Engineer
“Passionate about the customer and cares deeply about improving their experience. She drives customer empathy...and is a delight to partner with on projects.”
Lead Researcher
“Challenges the product team and larger organization to come up with optimal solutions to challenging problems. She is one of our best strategic thinkers.”
VP, Product
“She’s able to zoom in to see critical details and back out to understand the holistic customer journey with impressive ease, which always results in a high-quality final product.”
Product Manager
“She is always connecting the dots and looking for the next improvement we can bring to our customers. It makes the work and our team better.”
Product Lead
“Your detailed guidance and insightful design thinking has been pivotal in my growth as a designer. Learning about what it means to be a product designer from you has been an invaluable experience.”
Designlab Graduate
“I came across your presentation about data-driven design on Youtube. It was an amazing talk, and I learned so much from how you used data in making design decisions to drive business impact.”
Prospective UX Designer
“Her passion for the customer and solving real problems is palpable. She embraces positivity and an open mind throughout changes and challenges.”
Design Manager
“Her design [was] complex, impactful, but also modular. There were many stakeholder changes and requirements and she quickly iterated... making it easy for me to code the logic.” -
Software Engineer
“Passionate about the customer and cares deeply about improving their experience. She drives customer empathy...and is a delight to partner with on projects.”
Lead Researcher
“Challenges the product team and larger organization to come up with optimal solutions to challenging problems. She is one of our best strategic thinkers.”
VP, Product
“She’s able to zoom in to see critical details and back out to understand the holistic customer journey with impressive ease, which always results in a high-quality final product.”
Product Manager
“She is always connecting the dots and looking for the next improvement we can bring to our customers. It makes the work and our team better.”
Product Lead
“Your detailed guidance and insightful design thinking has been pivotal in my growth as a designer. Learning about what it means to be a product designer from you has been an invaluable experience.”
Designlab Graduate
“I came across your presentation about data-driven design on Youtube. It was an amazing talk, and I learned so much from how you used data in making design decisions to drive business impact.”
Prospective UX Designer
“Her passion for the customer and solving real problems is palpable. She embraces positivity and an open mind throughout changes and challenges.”
Design Manager
“Her design [was] complex, impactful, but also modular. There were many stakeholder changes and requirements and she quickly iterated... making it easy for me to code the logic.” -
Software Engineer
“Passionate about the customer and cares deeply about improving their experience. She drives customer empathy...and is a delight to partner with on projects.”
Lead Researcher
“Challenges the product team and larger organization to come up with optimal solutions to challenging problems. She is one of our best strategic thinkers.”
VP, Product
“She’s able to zoom in to see critical details and back out to understand the holistic customer journey with impressive ease, which always results in a high-quality final product.”
Product Manager
“She is always connecting the dots and looking for the next improvement we can bring to our customers. It makes the work and our team better.”
Product Lead
“Your detailed guidance and insightful design thinking has been pivotal in my growth as a designer. Learning about what it means to be a product designer from you has been an invaluable experience.”
Designlab Graduate
“I came across your presentation about data-driven design on Youtube. It was an amazing talk, and I learned so much from how you used data in making design decisions to drive business impact.”
Prospective UX Designer
“Her passion for the customer and solving real problems is palpable. She embraces positivity and an open mind throughout changes and challenges.”
Design Manager
“Her design [was] complex, impactful, but also modular. There were many stakeholder changes and requirements and she quickly iterated... making it easy for me to code the logic.” -
Software Engineer
“Passionate about the customer and cares deeply about improving their experience. She drives customer empathy...and is a delight to partner with on projects.”
Lead Researcher
“Challenges the product team and larger organization to come up with optimal solutions to challenging problems. She is one of our best strategic thinkers.”
VP, Product
“She’s able to zoom in to see critical details and back out to understand the holistic customer journey with impressive ease, which always results in a high-quality final product.”
Product Manager
“She is always connecting the dots and looking for the next improvement we can bring to our customers. It makes the work and our team better.”
Product Lead
“Your detailed guidance and insightful design thinking has been pivotal in my growth as a designer. Learning about what it means to be a product designer from you has been an invaluable experience.”
Designlab Graduate
“I came across your presentation about data-driven design on Youtube. It was an amazing talk, and I learned so much from how you used data in making design decisions to drive business impact.”
Prospective UX Designer
“Her passion for the customer and solving real problems is palpable. She embraces positivity and an open mind throughout changes and challenges.”
Design Manager
“Her design [was] complex, impactful, but also modular. There were many stakeholder changes and requirements and she quickly iterated... making it easy for me to code the logic.” -
Software Engineer
“Passionate about the customer and cares deeply about improving their experience. She drives customer empathy...and is a delight to partner with on projects.”
Lead Researcher
“Challenges the product team and larger organization to come up with optimal solutions to challenging problems. She is one of our best strategic thinkers.”
VP, Product
“She’s able to zoom in to see critical details and back out to understand the holistic customer journey with impressive ease, which always results in a high-quality final product.”
Product Manager
“She is always connecting the dots and looking for the next improvement we can bring to our customers. It makes the work and our team better.”
Product Lead
“Your detailed guidance and insightful design thinking has been pivotal in my growth as a designer. Learning about what it means to be a product designer from you has been an invaluable experience.”
Designlab Graduate
“I came across your presentation about data-driven design on Youtube. It was an amazing talk, and I learned so much from how you used data in making design decisions to drive business impact.”
Prospective UX Designer
“Her passion for the customer and solving real problems is palpable. She embraces positivity and an open mind throughout changes and challenges.”
Design Manager
“Her design [was] complex, impactful, but also modular. There were many stakeholder changes and requirements and she quickly iterated... making it easy for me to code the logic.” -
Software Engineer
“Passionate about the customer and cares deeply about improving their experience. She drives customer empathy...and is a delight to partner with on projects.”
Lead Researcher
“Challenges the product team and larger organization to come up with optimal solutions to challenging problems. She is one of our best strategic thinkers.”
VP, Product
“She’s able to zoom in to see critical details and back out to understand the holistic customer journey with impressive ease, which always results in a high-quality final product.”
Product Manager
“She is always connecting the dots and looking for the next improvement we can bring to our customers. It makes the work and our team better.”
Product Lead
“Your detailed guidance and insightful design thinking has been pivotal in my growth as a designer. Learning about what it means to be a product designer from you has been an invaluable experience.”
Designlab Graduate
“I came across your presentation about data-driven design on Youtube. It was an amazing talk, and I learned so much from how you used data in making design decisions to drive business impact.”
Prospective UX Designer
“Her passion for the customer and solving real problems is palpable. She embraces positivity and an open mind throughout changes and challenges.”
Design Manager
“Her design [was] complex, impactful, but also modular. There were many stakeholder changes and requirements and she quickly iterated... making it easy for me to code the logic.” -
Software Engineer
“Passionate about the customer and cares deeply about improving their experience. She drives customer empathy...and is a delight to partner with on projects.”
Lead Researcher
“Challenges the product team and larger organization to come up with optimal solutions to challenging problems. She is one of our best strategic thinkers.”
VP, Product
“She’s able to zoom in to see critical details and back out to understand the holistic customer journey with impressive ease, which always results in a high-quality final product.”
Product Manager
“She is always connecting the dots and looking for the next improvement we can bring to our customers. It makes the work and our team better.”
Product Lead
“Your detailed guidance and insightful design thinking has been pivotal in my growth as a designer. Learning about what it means to be a product designer from you has been an invaluable experience.”
Designlab Graduate
“I came across your presentation about data-driven design on Youtube. It was an amazing talk, and I learned so much from how you used data in making design decisions to drive business impact.”
Prospective UX Designer
“Her passion for the customer and solving real problems is palpable. She embraces positivity and an open mind throughout changes and challenges.”
Design Manager
“Her design [was] complex, impactful, but also modular. There were many stakeholder changes and requirements and she quickly iterated... making it easy for me to code the logic.” -
Software Engineer
“Passionate about the customer and cares deeply about improving their experience. She drives customer empathy...and is a delight to partner with on projects.”
Lead Researcher
“Challenges the product team and larger organization to come up with optimal solutions to challenging problems. She is one of our best strategic thinkers.”
VP, Product
“She’s able to zoom in to see critical details and back out to understand the holistic customer journey with impressive ease, which always results in a high-quality final product.”
Product Manager
“She is always connecting the dots and looking for the next improvement we can bring to our customers. It makes the work and our team better.”
Product Lead
“Your detailed guidance and insightful design thinking has been pivotal in my growth as a designer. Learning about what it means to be a product designer from you has been an invaluable experience.”
Designlab Graduate
“I came across your presentation about data-driven design on Youtube. It was an amazing talk, and I learned so much from how you used data in making design decisions to drive business impact.”
Prospective UX Designer
“Her passion for the customer and solving real problems is palpable. She embraces positivity and an open mind throughout changes and challenges.”
Design Manager
“Her design [was] complex, impactful, but also modular. There were many stakeholder changes and requirements and she quickly iterated... making it easy for me to code the logic.” -
Software Engineer
“Passionate about the customer and cares deeply about improving their experience. She drives customer empathy...and is a delight to partner with on projects.”
Lead Researcher
“Challenges the product team and larger organization to come up with optimal solutions to challenging problems. She is one of our best strategic thinkers.”
VP, Product
“She’s able to zoom in to see critical details and back out to understand the holistic customer journey with impressive ease, which always results in a high-quality final product.”
Product Manager
“She is always connecting the dots and looking for the next improvement we can bring to our customers. It makes the work and our team better.”
Product Lead
“Your detailed guidance and insightful design thinking has been pivotal in my growth as a designer. Learning about what it means to be a product designer from you has been an invaluable experience.”
Designlab Graduate
“I came across your presentation about data-driven design on Youtube. It was an amazing talk, and I learned so much from how you used data in making design decisions to drive business impact.”
Prospective UX Designer
“Her passion for the customer and solving real problems is palpable. She embraces positivity and an open mind throughout changes and challenges.”
Design Manager
“Her design [was] complex, impactful, but also modular. There were many stakeholder changes and requirements and she quickly iterated... making it easy for me to code the logic.” -
Software Engineer
“Passionate about the customer and cares deeply about improving their experience. She drives customer empathy...and is a delight to partner with on projects.”
Lead Researcher
“Challenges the product team and larger organization to come up with optimal solutions to challenging problems. She is one of our best strategic thinkers.”
VP, Product
“She’s able to zoom in to see critical details and back out to understand the holistic customer journey with impressive ease, which always results in a high-quality final product.”
Product Manager
“She is always connecting the dots and looking for the next improvement we can bring to our customers. It makes the work and our team better.”
Product Lead
“Your detailed guidance and insightful design thinking has been pivotal in my growth as a designer. Learning about what it means to be a product designer from you has been an invaluable experience.”
Designlab Graduate
“I came across your presentation about data-driven design on Youtube. It was an amazing talk, and I learned so much from how you used data in making design decisions to drive business impact.”
Prospective UX Designer
“Her passion for the customer and solving real problems is palpable. She embraces positivity and an open mind throughout changes and challenges.”
Design Manager
“Her design [was] complex, impactful, but also modular. There were many stakeholder changes and requirements and she quickly iterated... making it easy for me to code the logic.” -
Software Engineer
“Passionate about the customer and cares deeply about improving their experience. She drives customer empathy...and is a delight to partner with on projects.”
Lead Researcher
“Challenges the product team and larger organization to come up with optimal solutions to challenging problems. She is one of our best strategic thinkers.”
VP, Product
“She’s able to zoom in to see critical details and back out to understand the holistic customer journey with impressive ease, which always results in a high-quality final product.”
Product Manager
“She is always connecting the dots and looking for the next improvement we can bring to our customers. It makes the work and our team better.”
Product Lead
“Your detailed guidance and insightful design thinking has been pivotal in my growth as a designer. Learning about what it means to be a product designer from you has been an invaluable experience.”
Designlab Graduate
“I came across your presentation about data-driven design on Youtube. It was an amazing talk, and I learned so much from how you used data in making design decisions to drive business impact.”
Prospective UX Designer
“Her passion for the customer and solving real problems is palpable. She embraces positivity and an open mind throughout changes and challenges.”
Design Manager
“Her design [was] complex, impactful, but also modular. There were many stakeholder changes and requirements and she quickly iterated... making it easy for me to code the logic.” -
Software Engineer
“Passionate about the customer and cares deeply about improving their experience. She drives customer empathy...and is a delight to partner with on projects.”
Lead Researcher
“Challenges the product team and larger organization to come up with optimal solutions to challenging problems. She is one of our best strategic thinkers.”
VP, Product
“She’s able to zoom in to see critical details and back out to understand the holistic customer journey with impressive ease, which always results in a high-quality final product.”
Product Manager
“She is always connecting the dots and looking for the next improvement we can bring to our customers. It makes the work and our team better.”
Product Lead
“Your detailed guidance and insightful design thinking has been pivotal in my growth as a designer. Learning about what it means to be a product designer from you has been an invaluable experience.”
Designlab Graduate
“I came across your presentation about data-driven design on Youtube. It was an amazing talk, and I learned so much from how you used data in making design decisions to drive business impact.”
Prospective UX Designer
Have questions?
Have questions?
Have questions?
How do you balance user experience with business metrics?
Do you approach design from a growth hacking perspective?
Can you work on projects beyond growth-focused design?
How does responsive web design translate to mobile app design?
How do you balance user experience with business metrics?
Do you approach design from a growth hacking perspective?
Can you work on projects beyond growth-focused design?
How does responsive web design translate to mobile app design?
How do you balance user experience with business metrics?
Do you approach design from a growth hacking perspective?
Can you work on projects beyond growth-focused design?
How does responsive web design translate to mobile app design?
How do you balance user experience with business metrics?
Do you approach design from a growth hacking perspective?
Can you work on projects beyond growth-focused design?
How does responsive web design translate to mobile app design?
Let's connect
Open to new projects, collaborations, and conversations.
© 2025 – Jessica Goldman Design
Crafting impactful design solutions with empathy and strategy.
Let's connect
Open to new projects, collaborations, and conversations.
© 2025 – Jessica Goldman Design
Crafting impactful design solutions with empathy and strategy.
Let's connect
Open to new projects, collaborations, and conversations.
Case studies
© 2025 – Jessica Goldman Design
Crafting impactful design solutions with empathy and strategy.
Let's connect
Open to new projects, collaborations, and conversations.
© 2025 – Jessica Goldman Design
Crafting impactful design solutions with empathy and strategy.
Let's connect
Open to new projects, collaborations, and conversations.
© 2025 – Jessica Goldman Design
Crafting impactful design solutions with empathy and strategy.