hi, i'm jess 👋
hi, i'm jess 👋
I design user-centered digital products that actually work
I design user-centered digital products that actually work
I design user-centered digital products that actually work
I blend UX craft with growth strategy to help startups & small businesses thrive.
I blend UX craft with growth strategy to help startups & small businesses thrive.
I blend UX craft with growth strategy to help startups & small businesses thrive.
I blend UX craft with growth strategy to help startups & small businesses thrive.
Illustration by The Lucy & Lola team
Redesigning profiles to boost retention and revenue
Helped customers track entries and donation impact—resulting in a 40% increase in sign-ins and $580K in new revenue in just two months.
Sign-up/Sign in increase
+40%
Revenue increase
+$580k
Boosting Gusto's signup funnel via iterative testing
Introduced a password-free lead form and tailored content, increasing visits converting to leads by 15% and boosting sign-ups by 25%.
Visit-to-lead CvR
+15%
Sign-up increase
+25%
Optimizing Therabody's PDP for conversion
Used lightweight A/B testing to increase product page conversion rates by up to 22%—without bloating engineering timelines.
Product Page CvR
+22%
Revenue per visitor
+30%
Redesigning profiles to boost retention and revenue
Helped customers track entries and donation impact—resulting in a 40% increase in sign-ins and $580K in new revenue in just two months.
Sign-up/Sign in increase
+40%
Revenue increase
+$580k
Boosting Gusto's signup funnel via iterative testing
Introduced a password-free lead form and tailored content, increasing visits converting to leads by 15% and boosting sign-ups by 25%.
Visit-to-lead CvR
+15%
Sign-up increase
+25%
Optimizing Therabody's PDP for conversion
Used lightweight A/B testing to increase product page conversion rates by up to 22%—without bloating engineering timelines.
Product Page CvR
+22%
Revenue per visitor
+30%
Redesigning profiles to boost retention and revenue
Helped customers track entries and donation impact—resulting in a 40% increase in sign-ins and $580K in new revenue in just two months.
Sign-up/Sign in increase
+40%
Revenue increase
+$580k
Boosting Gusto's signup funnel via iterative testing
Introduced a password-free lead form and tailored content, increasing visits converting to leads by 15% and boosting sign-ups by 25%.
Visit-to-lead CvR
+15%
Sign-up increase
+25%
Optimizing Therabody's PDP for conversion
Used lightweight A/B testing to increase product page conversion rates by up to 22%—without bloating engineering timelines.
Product Page CvR
+22%
Revenue per visitor
+30%
Redesigning profiles to boost retention and revenue
Helped customers track entries and donation impact—resulting in a 40% increase in sign-ins and $580K in new revenue in just two months.
Sign-up/Sign in increase
+40%
Revenue increase
+$580k
Boosting Gusto's signup funnel via iterative testing
Introduced a password-free lead form and tailored content, increasing visits converting to leads by 15% and boosting sign-ups by 25%.
Visit-to-lead CvR
+15%
Sign-up increase
+25%
Optimizing Therabody's PDP for conversion
Used lightweight A/B testing to increase product page conversion rates by up to 22%—without bloating engineering timelines.
Product Page CvR
+22%
Revenue per visitor
+30%
Let’s work together 🫱🏻🫲🏾
Let’s work together 🫱🏻🫲🏾
Let’s work together 🫱🏻🫲🏾
Get strategic UX & product design,
Get strategic UX & product design,
Get strategic UX & product design,
without the agency price tag.
without the agency price tag.
without the agency price tag.
I help teams improve their digital products through practical, impactful design rooted in data, behavior, and business goals.
I help teams improve their digital products through practical, impactful design rooted in data, behavior, and business goals.
Transform your digital product with expert UX design. I help startups and small businesses create seamless, user-friendly digital experiences.
Who's that girl? It's Jess 🎶
I’m a product designer, mentor, and growth strategist
I’m a product designer, mentor, and growth strategist
I’m a product designer, mentor, and growth strategist
INTJ
Leo
Enneagram 5
I help mission-driven teams turn insights into digital experiences that convert, retain, and scale.
Dog mom to Luna, my best friend and frequent Zoom cameo
Denver-based, LA-raised, East Coast born
I help mission-driven teams turn insights into digital experiences that convert, retain, and scale.
Dog mom to Luna, my best friend and frequent Zoom cameo. Denver-based, LA-raised, East Coast born.
I help mission-driven teams turn insights into digital experiences that convert, retain, and scale.
Dog mom to Luna, my best friend and frequent Zoom cameo. Denver-based, LA-raised, East Coast born.
My approach
My approach
My approach
I blend UX thinking with product strategy to design scalable solutions that:
Solve real user needs
Align with business goals
Are built to last, not sit in Figma
No fluff. No over-design. Just thoughtful, tested solutions that work.
I blend UX thinking with product strategy to design scalable solutions that:
Solve real user needs
Align with business goals
Are built to last, not sit in Figma
No fluff. No over-design. Just thoughtful, tested solutions that work.
I blend UX thinking with product strategy to design scalable solutions that:
Solve real user needs
Align with business goals
Are built to last, not sit in Figma
No fluff. No over-design. Just thoughtful, tested solutions that work.
Good design builds trust.
Strategic design beats over-design.
Done > perfect
Don't design in a vacuum
My design process
My design process
My design process
Understand and align
I don’t just ask questions, I ask the right questions. I dig into user psychology, business constraints, team dynamics, and market signals to uncover what’s really going on. I turn scattered insights, fuzzy ideas, and half-baked goals into clear, focused direction. If a brief doesn’t exist, I’ll help build it. If the strategy is murky, I’ll clarify it. That’s where the work really starts.
I don’t just ask questions, I ask the right questions. I dig into user psychology, business constraints, team dynamics, and market signals to uncover what’s really going on. I turn scattered insights, fuzzy ideas, and half-baked goals into clear, focused direction. If a brief doesn’t exist, I’ll help build it. If the strategy is murky, I’ll clarify it. That’s where the work really starts.
I don’t just ask questions, I ask the right questions. I dig into user psychology, business constraints, team dynamics, and market signals to uncover what’s really going on. I turn scattered insights, fuzzy ideas, and half-baked goals into clear, focused direction. If a brief doesn’t exist, I’ll help build it. If the strategy is murky, I’ll clarify it. That’s where the work really starts.
Design and collaborate
I move from strategy to systems with speed and intention. Every screen I design is grounded in business goals, user insights, and practical constraints. I annotate clearly and structure files so cross-functional teams can easily follow along. I believe in collaboration that’s honest and proactive, not just checking a box. You’ll always know why I made a design decision, not just what I did.
I move from strategy to systems with speed and intention. Every screen I design is grounded in business goals, user insights, and practical constraints. I annotate clearly and structure files so cross-functional teams can easily follow along. I believe in collaboration that’s honest and proactive, not just checking a box. You’ll always know why I made a design decision, not just what I did.
I move from strategy to systems with speed and intention. Every screen I design is grounded in business goals, user insights, and practical constraints. I annotate clearly and structure files so cross-functional teams can easily follow along. I believe in collaboration that’s honest and proactive, not just checking a box. You’ll always know why I made a design decision, not just what I did.
Test and adapt
My work doesn’t have to stop at the handoff. I validate designs through experimentation, testing, and ongoing iteration. Whether it’s an A/B test, a usability study, or post-launch analysis, I believe in learning fast and improving faster. I’m not afraid to change direction when the data demands it. I make sure insights feed directly into the next round of work.
My work doesn’t have to stop at the handoff. I validate designs through experimentation, testing, and ongoing iteration. Whether it’s an A/B test, a usability study, or post-launch analysis, I believe in learning fast and improving faster. I’m not afraid to change direction when the data demands it. I make sure insights feed directly into the next round of work.
My work doesn’t have to stop at the handoff. I validate designs through experimentation, testing, and ongoing iteration. Whether it’s an A/B test, a usability study, or post-launch analysis, I believe in learning fast and improving faster. I’m not afraid to change direction when the data demands it. I make sure insights feed directly into the next round of work.
Real feedback from real clients.
Real feedback from real clients.
"Jessica took what was our platform's original UX/UI (designed by me when we first launched) and completely overhauled it, while still maintaining the original vibe. Bookings are up 5x, and there's just a lot more trust that users are navigating to the right places. She was always timely, easy to work with, and approachable for feedback through Figma. Highly recommend working with her!"
Gene Williams
Founder, Athletes Untapped
"Working with Jessica is a dream! She is an expert in her craft and always takes the time to make the best recommendations. Whether she’s conducting user research for our team, reviewing our existing content for improvements, or giving feedback on our in progress mockups, Jessica’s contributions are always thoughtful and impactful. We’re so grateful to be working with her!"
Caitlin Ing
Product Lead, Flytographer
Real feedback from real clients.
"Jessica took what was our platform's original UX/UI (designed by me when we first launched) and completely overhauled it, while still maintaining the original vibe. Bookings are up 5x, and there's just a lot more trust that users are navigating to the right places. She was always timely, easy to work with, and approachable for feedback through Figma. Highly recommend working with her!"
Gene Williams
Founder, Athletes Untapped
"Working with Jessica is a dream! She is an expert in her craft and always takes the time to make the best recommendations. Whether she’s conducting user research for our team, reviewing our existing content for improvements, or giving feedback on our in progress mockups, Jessica’s contributions are always thoughtful and impactful. We’re so grateful to be working with her!"
Caitlin Ing
Product Lead, Flytographer
Voice
Voice
Explore my articles, talks, and thoughts on design, growth, and strategy.
Explore my articles, talks, and thoughts on design, growth, and strategy.
Explore my articles, talks, and thoughts on design, growth, and strategy.
Published in Bootcamp · 5 min read · Mar 25, 2025
Published in Bootcamp · 4 min read · Jan 8, 2025
Published in Bootcamp · 4 min read · Dec 20, 2024
Designlab Webinar · September 2024
Designlab Webinar · April 2023
Have questions?
Have questions?
Have questions?
How do you balance user experience with business metrics?
Do you approach design from a growth hacking perspective?
Can you work on projects beyond growth-focused design?
How does responsive web design translate to mobile app design?
How do you balance user experience with business metrics?
Do you approach design from a growth hacking perspective?
Can you work on projects beyond growth-focused design?
How does responsive web design translate to mobile app design?
How do you balance user experience with business metrics?
Do you approach design from a growth hacking perspective?
Can you work on projects beyond growth-focused design?
How does responsive web design translate to mobile app design?
How do you balance user experience with business metrics?
Do you approach design from a growth hacking perspective?
Can you work on projects beyond growth-focused design?
How does responsive web design translate to mobile app design?
Let's connect
Open to new projects, collaborations, and conversations.
© 2025 – Jessica Goldman Design
Crafting impactful design solutions with empathy and strategy.
Let's connect
Open to new projects, collaborations, and conversations.
© 2025 – Jessica Goldman Design
Crafting impactful design solutions with empathy and strategy.
Let's connect
Open to new projects, collaborations, and conversations.
Case studies
© 2025 – Jessica Goldman Design
Crafting impactful design solutions with empathy and strategy.
Let's connect
Open to new projects, collaborations, and conversations.
© 2025 – Jessica Goldman Design
Crafting impactful design solutions with empathy and strategy.
Let's connect
Open to new projects, collaborations, and conversations.
© 2025 – Jessica Goldman Design
Crafting impactful design solutions with empathy and strategy.